12. Never Tell a Boring Story in Your Book

Great stories will hook your readers and make them feel closer to you, even when the stories aren’t about you or your personal life. Luckily, engaging storytelling is easy when you know the elements every good story needs.

Sharing authentic stories in your how-to book, memoir, personal or professional development book, or subject-matter expert book will make you stand out in a crowded marketplace. And your readers will know, like, and trust your faster, want more from you, and be happy to recommend your book.

Don’t write your book without maximizing the benefits of good storytelling.

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