17 Feb 3. Your One Perfect Reader and Why You Need to Know Her Well
You’re investing a lot of time and effort into becoming an author.
So ask yourself: Who wants to read that book you’re working so hard to write?
That’s a question you need to answer, and the sooner you figure it out the better off you’ll be.
If you think you’re writing a book everyone will want to read, think again.
That’s not the case, and you don’t need it to be.
You don’t need everyone to read your book.
You just need to connect with the right readers.
A book for “everyone” will either be bland and boring—and not really for anyone—or it will end up a jumbled mess.
But identifying the one person who’s already looking for what you’re writing will make it easier for you to write, publish, and market your book.
So you need to get to know your one perfect reader well. Luckily, it’s easy to do when you know how.
Follow the steps in this episode to identify and embrace your one perfect reader.
Focus on her (or him) and save yourself a lot of wasted effort.
Write your book for the people who want to read it, and you won’t have to work so hard to convince them to buy it.
In this episode, you’ll discover why your pool of readers only gets bigger when you niche it down.
Mentioned on the Show:
The Alter Ego Effect, by Todd Herman
Short Books: Big Results – Write the book that makes you the expert.
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