93. Get More Eyes on Your Book – Part 2

Promoting your book is a marathon—at least it should be.

You can start marketing your book well before it’s published.

But even if you didn’t, it’s never too late to start, and you can keep telling people about your book for months and even years after its release.

Listen in to discover 6 more ways to attract readers for your book.

You don’t have to use them all, but the ones you choose to use can make a huge difference in your book sales.

For more writing tips and inspiration, follow me on Instagram @candiceldavis.

Mentioned in This Episode

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Episode Transcript

Hey there and welcome to Nothing but the Words. I’m your author coach, Candice L Davis.

I hope your week and your writing are both going well.

In last week’s episode, I shared 6 ways to get more eyes on your book.

To quickly recap:

Add “Author of” + the TITLE of your book everywhere you have a bio.

Post pictures of your book in interesting or relevant or aspirational locations.

Ask readers (or your friends and family) to take selfies with your book and share them.

Pull quotes from your book, make cool graphics, and post them on social media.

Pitch yourself as the author-expert who solves X problem or helps you achieve Y goal to podcasts and other media.

And write for other, larger platforms that can put you and your story and your ideas in front of the people who are likely to want to read your book.

Today, I have 6 more ways you can get more eyes on your book. Let’s dive right in.

Action #1. Share screenshots of your best reviews.

You can screenshot great reviews and share them with your audience on social media platforms.

If you have your own podcast, you can read some of the reviews.

And of course, you can express your gratitude for the great review.

This might seem immodest, but the fact is that people want that social proof before they purchase anything, and that includes a book.

Action #2. Post pictures of your gorgeous face and add a caption that includes “In my book.”

Some people really like to get to know the human behind the book.

Showing your face, allowing people to make that connection, can help potential readers feel like they know you.

And people who feel like they know you are a lot more likely to buy your book.

Action #3. Host and record a book group discussion.

In the best of circumstances, you won’t even know the vast majority of people who read your book.

So you won’t know what results people have gotten from your book.

But you can host a small group book discussion with people who’ve had a chance to read your book, and if it’s relevant, have had time to apply what they’ve learned from your book.

Make sure you have their permission to record and share the discussion.

Join them via Zoom and instead of doing a straight Q&A, where they ask you questions, engage them in conversation about their experience with your book and their takeaways.

Then you can post and share clips from that discussion (again, with permission of course).

Action #4. Partner with another author to cross-promote your books.

If your books have the same target readers, don’t worry about cutting into each other’s book sales.

People who buy one book on a topic are likely to buy two. Promote your partner’s book with the same enthusiasm you want them to have when they promote your book.

You’ll both come out winners.

You can have a discussion on a live social media platform and share it to both of your audiences.

You can promote your books to each other’s email lists, interview each other for YouTube, or LinkedIn, or both.

Just come up with a plan you can both commit to and really go all in for each other.

Action #5. Submit your book for review by Booktube or BookTok reviewers.

You might be surprised by how much traffic this can bring to your book.

Yes, this means giving away free copies of your book.

Consider it a part of your marketing budget.

Do the research to find the book reviewers who have a decent-size platform, can reach your perfect readers, and who review books in your genre.

Don’t submit your novel to someone who only reviews memoirs.

Take the time to choose the right reviewers and follow their submission process.

Action #6. Get interviewed as the author-expert. HARO

You may be familiar with a service called HARO, or Help a Reporter Out.

This service, and others like it, is a place where reporters can connect with people who have expertise in specific areas.

Getting interviewed as the expert on your subject matter and author of YOUR BOOK is another great way to position yourself as a go-to expert and to get more eyes on your book.

So. In two episodes, I’ve given you 12 different ways to get more eyes on your book.

Some of these tips, you can begin to implement well before your book is published.

Some can only be put into action once your readers have read through your book.

Whichever strategies you choose, you don’t have to do them all.

Choose a few that work for you, and go hard with those strategies.

Promoting your book is a long-term activity.

It starts before you publish, may rise to a peak when you launch, and hopefully, goes on for months and even years after that launch date.

You have control over so much of this process, so make the most of it and get more eyes on your book.

Focus on the value your book creates for your reader—and tell people about it however and whenever you can.

That’s all for this week’s episode, friends.

If you’re ready to get started writing your book, access my free training to jumpstart your book at CandiceLDavis.com/jumpstart.

Thanks for listening to Nothing but the Words, I’m your author coach Candice L Davis, and I’ll see you next time.

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